From a political perspective, the proper response to Glenn Beck in the past few weeks would have been to stand by Van Jones and Yosi Sergant.
[I realize both had become political liabilities, but not even one-tenth the extent a political liability that being seen to cave into a talk show host creates.]
Now that Beck is going after Valerie Jarrett, the proper political response would be (a) for the White House to ignore him and support Jarrett, while (b) sending out some heavy-hitting political surrogates to take him on.
Having White House officials directly challenging Beck on an official White House website does not debunk Beck, it elevates him.
Hell, at this point he appears to be getting more of Barack Obama's attention than General McChrystal in Afghanistan.
At the same time it diminishes the power of the Presidency.
Why? Because it says, in effect, This man has developed such a following that his lies now require the official attention of the government in lieu of real things we should be doing.
Since trust in government, from both ends of the political spectrum, is running pretty damn low, that gives Beck's followers the idea that he is striking a nerve, and--ironically--tells President Obama's supporters exactly the same thing.
The problem for the Obama administration is that what would have been the right move for a campaign--responding quickly--is the wrong move for a sitting president.
Glenn Beck is a sick-freak-fad that can only become a phenomenon with staying power if his enemies treat him like one.